Ayurveda Institute

Working with category leaders and ambitious brands since 2010

Turning searches into enrolled students

Ayurveda Institute UK is one of the largest providers of authentic Ayurvedic education outside Asia – an international school based in London, led by Dr Deepika Rodrigo, teaching directly from classical Sanskrit texts. Students can qualify along two paths: as an Ayurvedic Practitioner (nutrition, lifestyle, and remedial treatment) or an Ayurvedic Therapist (hands-on treatments including Abhyanga, Shirodhara and Panchakarma), with courses available both in-person and via live-streamed online classes.

The Challenge

The Institute’s reputation for depth and authenticity had made it a known name within existing Ayurvedic circles – but that same word-of-mouth strength meant it was largely invisible to a much larger pool of prospective students: people newly discovering Ayurveda online, searching for accredited training but with no prior community connection to find the Institute through. Course applications were steady, but almost entirely reliant on referral and existing reputation rather than new discovery.

Our Approach

Website & UX/UI

Organic Search/AI, LLM Visibility

The Impact & Results

  • 3x increase in course applications year-on-year
  • 47% of new applicants now discovering the Institute through organic search rather than referral or existing community – genuinely new audience reach
  • 56% increase in organic traffic to course and curriculum pages
  • 31% improvement in application completion rate, following the simplified, path-specific application flow
  • International applications increased 2.1x, reflecting stronger visibility beyond the UK

Case Studies

Elevating Brands, One Story at a Time

Expertise

The Serendipity Approach

Client Testimonials

Recognised,
Respected, Recommended

Competing clinics are already showing up.

You should be too.

See where you stand – no pressure, just data.

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