People looking for mental health support often spend time researching their options before reaching out to a clinic. They may visit several clinic websites, look at different treatments and read about the people who provide them.
Serendipity Health helps mental health clinics reach those who are searching online for support. We work across areas such as SEO, paid search, content, digital PR and website development to help more people find your clinic and take the next step.
Getting people to your website is only one part of digital marketing. Your website also needs to answer their questions, explain what you offer and make it easy to get in touch.
Find your clinic → explore your services → learn about your team → get in touch
At Serendipity Health, we look at the whole process rather than focusing on one channel. We find out what is working, what isn’t and where your digital marketing could do more.
We create digital marketing strategies around your clinic’s service offerings and the people you want to reach.
That might mean improving your visibility in Google, running paid search campaigns, creating useful content or improving your existing website. We bring these areas together so your marketing has a clear purpose.
When someone searches for a treatment, a condition, therapy or mental health service, we help your clinic appear in the right places.
We work on the technical side of SEO, and your treatment and service pages, local search and the content on your website. We also look at what people are actually searching for so your efforts are focused on the areas most relevant to your clinic.
Paid search can help put your clinic in front of people who are already looking for the services you provide. We plan and manage campaigns around your treatments, locations and areas of expertise. We also look at what happens after someone clicks, so your budget isn’t being spent simply bringing people to a page that doesn’t give them a clear next step.
Your clinicians have knowledge that people are looking for online. Good content can help explain that knowledge in a way that is useful and easy to understand.
We can help turn clinical expertise into treatment pages, guides, FAQs and other website content. Where appropriate, content can be created with input from your clinical team so that it reflects your expertise and the way you work.
Your website isn’t the only place people can learn about your clinic. We look for opportunities for your clinicians and specialists to contribute to relevant publications, provide expert comments and take part in conversations around mental health. This can help introduce your clinic to new audiences and give people more places to find and learn about your work.
A website visit doesn’t always lead to an enquiry.
We look at how your website works for someone who is considering treatment. Can they find the information they need? Is it clear who the service is for? Can they understand what happens next? Is it easy to contact your clinic?
We use these questions to find practical improvements to your pages and enquiry process.
People rarely choose a mental health clinic after seeing one page or one advert. They often take time to compare their options and find out more before deciding whether to get in touch.
Your marketing needs to reflect that. It should help people find you, give them useful information and make it straightforward to contact your team when they are ready.
We bring together the areas of digital marketing that can help with this, based on your clinic and what you want to achieve.
A review of your website, search visibility, content, paid activity, competitors and current digital marketing.
Research into what your prospective patients are searching for, including treatments, conditions, services, locations and common questions.
A clear plan covering technical SEO, website structure, treatment and service pages, content and local search.
Recommendations for paid search campaigns, including which services and searches to focus on and where your budget is best spent.
A practical content plan based on what people are looking for and the subjects your clinicians can speak about with expertise.
Ideas for getting your clinicians and clinic in front of relevant publications, websites and other audiences.
Recommendations for improving your website, landing pages and enquiry process so people can find the information they need and know what to do next.
Straightforward reporting on the areas that matter, including search visibility, website traffic, paid campaigns and enquiries.
We’ll look at your current digital marketing, see what your competitors are doing and find the areas where your clinic has the best opportunity to improve.
Claim a free Digital Growth Audit and we’ll show you what’s working, where you’re being missed and what you could do next.
It can include SEO, paid search, content, digital PR and work on your website. The right mix depends on your clinic, the services you offer and the people you want to reach. We look at your current marketing before recommending where to focus.
It helps to understand the subject and the way people look for mental health support. Mental health is a sensitive area, so marketing needs to be handled carefully. We make sure the work reflects your clinical expertise and gives people clear, useful information.
It can help you reach more people who are looking for the services you offer. But getting more website visits doesn’t automatically mean getting more enquiries. That’s why we also look at your website and what happens after someone finds you.
There isn’t one answer for every clinic. SEO can help you build your presence in organic search, while paid search can put you in front of people looking for a service straight away. We look at your current position, competition and goals before recommending where to put your budget.
Not necessarily. Social media can be useful for some clinics, but it isn’t right for every business or every audience. We focus on the channels that are most likely to help you reach the people you want to work with.
Yes. We can work alongside your existing agency or internal team. We can take responsibility for specific areas such as SEO or paid search, or work with your wider marketing team on a broader strategy.
It depends on what we’re working on. Paid search can start generating traffic quickly, while SEO and content usually take longer to develop. We’ll establish where you are at the start and track progress over time.